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100 inspiring color combinations

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Color is often synonymous with branding. Brands use color combinations to communicate their identity. Iconic color palettes can make a brand’s materials instantly recognizable, even without their name, logo, or product anywhere in the design.

Types of colors
The RGB color wheel is made up of primary colors and the different hues that can be created by combining them.

Primary Colors - Red, Blue, and Yellow. The building blocks of the color wheel—these three colors can be mixed together in varying ratios to create any other color.

Secondary Colors - Orange, Green, and Purple. These colors are created by mixing an even amount of two primary colors.

Tertiary Colors - Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red-Violet. Tertiary colors are made by mixing unbalanced quantities of the primary colors. They don’t have set names, so you may see them called by more specific terms, such as Chartreuse for Yellow-Green or Teal for Blue-Green.
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