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Color Theory and Color Palettes

Everything you need to know about color theory—from mastering the fundamentals of color variants right through to choosing the right color palette for your user interface.
 
 
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  • Primary colors are colors you can’t create by combining two or more other colors. The primary colors are red, blue, and yellow.
  • Secondary colors are orange, purple, and green—in other words, colors that can be created by combining any two of the three primary colors.
  • Tertiary colors are created by mixing a primary color with a secondary color. The tertiary colors are magenta, vermillion, violet, teal, amber, and chartreuse.


The additive color model (RGB)

RGB stands for red, green, and blue, and is based on the additive color model of light waves that dictates that the more color you add, the closer the color gets to white. The RGB color model forms the basis of all electronic screens, and as a result, is the model used most often by UI designers.
The RGB color model

The subtractive color model (CMYK)

On the other hand, CMYK is known as the subtractive color model, which obtains colors by the subtraction of light. CMYK stands for cyan, magenta, yellow, and black, and it is mostly used in physical printing.
The CMYK color model
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